Saturday, February 4, 2012

Red Queens and Increasing Returns

When I decided to watch Blade Runner, I viewed it digitally from Amazon.com instant streaming videos.  This was the easiest way to view it since I didn’t have the DVD nor did I want to buy it.  I believe the competition between DVDs and video-on-demand is an example of Red Queens.  As far back as I can remember, VHS dominated stores until DVDS hit.  Once DVDs came out, Blockbuster and other movie stores rented them to clients to view.  However, when Netflix and “The Red Box” emerged, movie stores started going out of business due to the ease of renting from home.   Now, videos-on-demand are the Red Queen in the market place because they are dominating in the movie industry.   I believe video-on-demand obsoletes all other technologies of viewing movies (VHS, DVDs).  It allows you to stream a movie from your phone, lap top, iPad, itouch, etc…I do not see this Red Queen being replaced anytime soon due to its popularity and ease of use. As for DVDs, it retrieves and rekindles the VHS.  It will eventually become obsolete due to videos-on-demand.